Warner Bros. Discovery has reclaimed the top spot in Poland’s content distributor rankings, overtaking Polsat and marking the only change in the top ten, according to Nielsen’s latest All Screens Video Landscape report for January 2026. This is the first time WBD has held the top position since May 2025.

The report, which monitors total household viewership across TVs, PCs and laptops, smartphones, and tablets, showed Warner Bros. Discovery’s audience share rising to 18.35% in January, up from 17.59% in December 2025. Polsat followed in second place with 17.54%, while TVP took third at 17.21%. The rest of the top ten remained unchanged.

January also saw a 5 percent increase in total time spent watching video content across Poland, covering both linear TV and streaming services, compared with December 2025. Nielsen noted that its 2026 “Universe” update, which introduced new weighting rules, accounted for only about 1 percent of the growth, meaning viewers were genuinely spending more time watching content.

The report highlighted shifts in device usage, with Google’s share of TV-screen viewing dropping by 2 percentage points, while Netflix saw its TV-screen share increase by 2 points to 86%, up from 84% in December.

Lucyna Koba, market leader at Nielsen Poland, said: “January’s data marks a significant moment in the Polish media market. Warner Bros. Discovery has returned to the top among distributors for the first time since last spring. The top three are now separated by just one percentage point, showing how fiercely competition for audience engagement continues.”

“Of particular note is the 5 percent rise in time spent in front of screens, both on linear TV and streaming platforms. This year’s exceptionally cold and snowy winter clearly acted as a catalyst, keeping viewers at home and in front of screens,” she added.