Thematic Digital, part of Thematic Group, has announced a new strategic partnership with wedotv, a global AVOD and FAST (Free Ad-Supported Streaming TV) platform, becoming its sales representative in Central and Eastern Europe (CEE).

Through this agreement, Thematic Digital will be responsible for developing commercial partnerships and monetizing wedotv’s premium video inventory across the region. The company will also provide advertisers with access to one of the fastest-growing segments in digital video: free, ad-supported streaming television.

wedotv is a global OTT entertainment platform offering both video-on-demand content and live FAST channels. The service provides access to films, series, documentaries, and sports content without subscription or registration, and is already present across major international markets including Europe, the UK, the US, LATAM, Asia, and the MENA region, reaching over 200 million households.

Its content portfolio includes thousands of hours across genres such as action, drama, comedy, thrillers, and factual programming, alongside curated FAST channels including Legacy, wedotv Big Stories, wedotv Amor, wedotv Cars, and time2Rlx.

The platform reports strong engagement metrics, including an average visibility rate of 95% and a view-through rate of 97%, positioning it as a high-quality video environment for advertisers.

The partnership comes as FAST and connected TV consumption continues to grow rapidly across Europe, including Central and Eastern Europe, where advertisers are increasingly shifting toward digital video environments that replicate television-like reach and impact.

Andrei Ursuleanu, COO of Thematic Group, said FAST represents one of the most important transformations in video consumption today, adding that wedotv brings a premium, scalable, and highly engaging environment that combines the power of television with the flexibility of digital media.

A wedotv representative added that the collaboration with Thematic Digital will strengthen its commercial expansion in CEE by leveraging local expertise and deep understanding of the digital video ecosystem, with the aim of delivering innovative advertising solutions across the growing FAST and CTV landscape.