Two distributors yesterday announced fresh format deals in the CEE region which CEETV had previously reported about.

Commissioned by Telewizja Polska, the Polish adaptation of The Smartest Person in the World will air under the local title Omnibus, launching March 3 on TVP1 and produced by Rochstar.

CEETV was first to report the news back in January.

Originally created and produced by Woestijnvis for Play Media in Belgium, De Slimste Mens ter Wereld is distributed by Primitives and is one of the country’s most recognizable and long-running brands. The format also continues its strong performance in The Netherlands on NPO1, with Season 28 launching this spring.

At the same time, another Belgian distributor, Be-Entertainment, confirmed that Ukrainian VOD platform, Sweet.TV, has ordered a local version of the successful adventure reality competition Destination X.

Again, CEETV reported first about Sweet.TV's plans to adapt the show in January.

This commission makes Ukraine the eighth territory to adapt the international hit format, which was one of the top-performing shows last year on major broadcasters like BBC and NBC.

Produced by Sweet.TV’s in-house team, the Ukrainian series will feature local contestants on the "road trip of a lifetime." The premise centers on the innovative Destination X Bus, where nothing is what it seems and both the contestants and the viewers need to figure out "where the X they are". The game demands that contestants remain completely focused, because the participant who places its 'X' farthest from the actual location is eliminated, losing their chance at the cash prize. The spectacular and mind-blowing gameplay is designed to keep viewers engaged and playing along across all screens.

Volodymyr Zavadiuk, Head of Originals, Big Entertainment Show Sweet.TV, commented: “We are very happy to adapt Destination X for Ukrainian audiences. Despite the ongoing war, we still try to create quality content, which is meant to inspire and help people to have a few hours of escapism from harsh reality. Our adaptation is going to show hidden gems of Ukraine — the creative, resilient and modern country that we live in. We hope our version of ‘Destination X’ will help everyone, both Ukrainians and foreigners, to fall in love with our country. We see that Ukrainian audiences are very fond of new reality formats and we’re sure that such an innovative and modern project as Destination X will be a new favorite for our people.”

Erik de Winter of Be-Entertainment added: “We are thrilled to collaborate with the amazing team at Sweet TV to bring ‘Destination X’ to Ukraine, and we are proud to be a part of this inspiring journey.”

The award-winning format Destination X was created and produced by Geronimo for VTM in Belgium. International distribution is handled by Be-Entertainment.