Marking a first in Turkish drama history, A Mother’s Oath had its spectacular world premiere in Venice, organized one day before MIPCOM kicked off, with private jets flying for the stars Özge Özpirinçci and Salih Bademci.

Hosted by Global Agency, which represents the drama internationally, the event welcomed leading cast members Özge Özpirinçci and Salih Bademci, Gold Film owner Faruk Turgut, executives from NOW TV, and 50 distinguished buyers from 32 countries on Sunday, October 12.

Arriving in Venice from Cannes by private jets, the exclusive guests were transported by speedboats across the lagoon’s enchanting views before reaching the launch venue. Guests enjoyed a gondola tour through Venice’s iconic canals and a day filled with curated experiences that felt truly timeless. The program included elegant cocktails, private screenings, and prestigious lunch at some of the city’s most iconic landmarks, turning the entire day into an unforgettable celebration.

At the heart of the launch stood one of Venice’s most legendary symbols — Teatro La Fenice. Opened in 1792 and named after the mythical phoenix that rises from its ashes, La Fenice has hosted the world’s most prestigious operas and cultural events for centuries. Within this extraordinary venue, a first in Turkish drama history was realized: the world premiere of A Mother’s Oath. The spellbinding atmosphere of La Fenice offered guests a visual and emotional experience that will remain unforgettable.

A Mother's Oath tells the gripping story of Süreyya, who discovers that her husband's criminal empire was the cause of her son’s death, leading her to recruit a group of women to fight for justice in a drama filled with tension, passion and romance.

Ahead of the premiere, the lead actors participated in photoshoots and video recordings across Venice’s canals, San Marco Square, and private gondolas, marking an important step in the drama’s global promotion.

Global Agency CEO Izzet Pinto commented: “We are thrilled to have organized such a special launch for a powerful project like A Mother’s Oath. At Global Agency, we love creating unforgettable events that match the prestige of our projects and set them apart in the international market. We take great pride in having achieved a first for Turkish dramas with this premiere.”