Nova TV Croatia celebrates 25 years of broadcasting. Since its launch on May 28, 2000, as Croatia’s first commercial television station, Nova TV has grown into the country’s leading media powerhouse. For the past 15 years, it has held the title of the most-watched TV station in Croatia, consistently creating a world its viewers love—authentic, relatable, and emotionally resonant. A world where information and emotion intersect, where entertainment reflects real life, and where high-quality content tells the stories of everyday people, United Media writes in a statement which you can find in full here.

As it celebrates this milestone anniversary, Nova TV remains a cornerstone of Croatia’s media landscape and a driving force in the development of the domestic audiovisual industry.

From the very beginning, Nova TV was more than just a new channel—it was a revolution. As Croatia’s first private broadcaster, it brought fresh energy, dynamic storytelling, and a new level of professionalism to Croatian television. Over the past 25 years, it has continuously pushed creative boundaries, raised production standards, and introduced innovations that redefined how audiences experience television.

Thanks to the shared vision and dedication of a professional team led by a stable leadership for two decades—headed by CEO Dražen Mavrić—Nova TV has solidified its status as a top-tier media brand.

"Twenty-five years of existence is not just a number – it is a story of people, of the power of a team, of togetherness that never gives up, even in the most challenging times. Nova TV is not just a media company – it is a world we have built together, idea by idea, frame by frame, day by day.

I am grateful to the entire team who, with passion in their hearts and a deep sense of responsibility toward our audience, create meaningful content every single day. Creativity, emotion, intuition, and technology are the foundations of our success, and the vision we nurture leads us forward into a future we eagerly anticipate,” said Dražen Mavrić, CEO of Nova TV.