smartclip, RTL Group’s adtech business and RTL Hungary, have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities.

As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge the worlds of linear and digital TV, delivering innovative, privacy-first advertising solutions across its inventory. This integration not only empowers RTL Hungary to provide its clients with more effective and cutting-edge advertising solutions but also reinforces smartclip’s position in the European adtech landscape.

The rollout of smartclip’s adtech solutions was successfully implemented into RTL Hungary’s adtech stack. The first 100 campaigns launched on RTL+ and rtl.hu, with the full transition to smartx, completed on April 1st, achieving a seamless and efficient migration.

Gergely Dudás, Chief Revenue Officer of RTL Hungary, said: “This year, our goal is to usher in a new era for RTL Hungary in the world of big-screen advertising. We are bringing the precision of digital advertising to the big screen, opening up new dimensions for our partners. In the Connected TV environment, we are merging the proven strengths of both linear television and digital advertising. On the RTL+ streaming platform, we will launching a new ad-supported subscription version, and for this exclusive advertising opportunity, we are introducing smartclip, RTL Group’s ad-serving system. This is a milestone for us, as we will now be using the same system that serves hundreds of millions of European viewers daily.”

Thomas Servatius, Co-CEO of smartclip, added: “By integrating smartx, RTL Hungary now has access to a future-proof ad-serving solution that enhances efficiency, maximizes revenue potential, and delivers a seamless advertising experience across screens. We are excited to support RTL Hungary in unlocking new advertising opportunities as part of our commitment to empowering European broadcasters with cutting-edge technology. This partnership marks a significant step in expanding our presence in Central Europe and further solidifies smartclip’s position as a leading adtech provider across the continent.”

This partnership supports RTL Group’s strategy of building alliances and partnerships to accelerate growth across Europe. It further underscores both companies’ commitment to delivering the best possible viewing experience and offering brands a premium destination for their ads that can only be fully achieved by leveraging privacy-first, brand-safe, and cutting-edge technology.