The Story Lab announced today that it is opening a local office in Ukraine. The Story Lab Ukraine will be headed by Iliya Rzhondkivsky as the company’s MD while Pavel Cherepin will serve as dvelopment chief. Both have previously worked for for Dentsu Aegis Network which owns The Story Lab.

The Global President of Story Lab, Michael Iskas, commented briefly: “Ukraine is a growing market and is becoming a more and more influential part of the CEE region, with a variety of formats and series being produced and sold locally. We look forward to developing our offering and growing our partnerships with local producers, broadcasters and brands.”

The Story Lab is known for formats like Ninja Warrior, Game of Clones, Hall Pass and Super Garden. The company has offices in the US, UK, France, Germany, the Netherlands, Italy, Austria and Russia.