Turkish distributor Inter Medya reports that one of its latest titles has turned into a huge online hit in India, ahead of its TV premiere. Over 20 million viewers have been tracking Hayat through subtitled and dubbed clips on YouTube and Facebook. Fans have even asked Bollywood production companies to create an Indian adaptation of the series.

Sold internationally by Inter Medya, Hayat is a dramedy portraying the passionate love between a young woman filled with joy and energy named Hayat and a handsome and perfectionist businessman called Murat, has gained great attention from viewers all over India.

In recent years, Indian viewers have been complaining that Indian series are too long and monotonous and have started to lose interest in local productions and turned to Turkish content, from Inter Medya note in a press release. The distributors of Hayat are convinced that its success will open up a brand new market for Turkish television content in India.