Wednesday saw the culmination of the first-ever format competition PITCH & PLAY LIVE organized by CEETV and NATPE for NATPE Budapest.

The 3 finalist formats were presented live in front of the jury and market audience. The jury distinguished Estonian format Best Offer as the winner of the competition. Best Offer is produced by Osakond and aired on Kanal 2 between March and April 2016. In the format celebrities place personal items on a real-time online auction with the proceeds going to charity.

The format was presented live at NATPE Budapest by Nele Paves, Channel Manager at Kanal 11 Estonia.